榨汁中的水果,从博客上的现有内容中获得最大的价值betway必威登录

当你想到SEO时,你觉得怎么样?

一种。
B.
C。
D.以上所有

It’s 100% okay and normal to pick any of these options (特别是最后一个)。但它真的不必那样。

你可能知道,“SEO”代表搜索引擎优化。这意味着您可以对您的帖子做些事情优化them forsearch results。So if a post is optimizedbetter那there’s a greater chance for it to show up higher in search results.

SEO isn’t a one-and-done kind of thing though; there are aton不同的提示和调整,您可以向您的博客帖子申请,以帮助您获得更多流量(反过来betway必威登录更多电子邮件订阅者收入更高additional social media followers, 和all of the other positive outcomes that can result from more people visiting your site).

而且我不只是在谈论新员额;你真的可以完善existing在您的网站上的帖子。我们喜欢称这个“juicing the low-hanging fruit” because您正在解决您已经创建并刚刚制作的内容一个小的比特更好。这就是我们今天专注的东西。

本文的标题,'榨汁含量低悬垂的水果,从您的博客上的现有内容中获得最大的价值,在蓝色的背景下与水果图标和食品Blogger Pro logo必威游戏betway必威登录

It may seem overwhelming to implement all of these different SEO strategies, especially when you’re trying to balance创造令人敬畏的内容以谷歌奖励的方式优化它(更多就在这一点)。

But it’s important to remember that你已经完成了努力。您已创建内容,拍摄的食谱,并开始增长您的受众。现在是时候了果汁低悬垂的水果on your blog and make sure that your posts are optimized (but nottoo优化d) for search.

So how do you do that? Let’s discuss:

步骤1.找出缺少的东西

Yep, I’m talking about auditing your existing content to see where there are shortcomings. Some questions to consider are:

您的图像文件名是否描述性?

图像名称可搜索谷歌如果他们描述性和关键词,可能会出现在搜索结果中。所以一个图像名称水果披萨.jpg.is alotmore descriptive thanimg-1203.jpg,而你的水果披萨.jpg图像可能会出现在“水果披萨”的搜索结果中。

说到图像,他们都有alt文本吗?

不仅是这样做alt text.help those using screen readers那it also tells search engines (like Google)what’s in your images

HTML version of an image in an image block on WordPress with the alt tag underlined in orange

Pinterest文本怎么样?

这是描述的描述自动应用于图像如果它被固定在一个Pinterest板上;你要肯定它是尽可能描述的

您的帖子是否具有描述性元描述?

元描述建议您在搜索结果中显示要显示的内容, 和they can help诱使潜在读者点击您的内容。

您的帖子是否举例说明E-A-T?

is a very on-brand and important topic for food bloggers to understand; it stands for专业知识权威, 和值得信赖和sites that have high levels of E-A-T are seen as high-quality resources and create a more well-rounded, future-proofed site.

所有标记为nofollow或赞助的链接吗?

你想确保tell Google that an外部的link支付so that it doesn’t contribute to that site’s PageRank.Just a way to stay on Google’s good side

Have you optimized your internal links and external links?

The link text for yourinternal外部的链接应该谈论并包括一个关键字

你是用固体配方插件吗?

尽管食谱插件做你的食谱抓住读者, 他们也将重要信息发送给搜索引擎

你的食谱卡是否完成?

一般来说,你要填写所有领域可以在配方插件中使用。

How to actually implement and track those updates

一旦您审核您的内容,您就可以了手动go through it all to track your fixes in something like a spreadsheet, but you can also use tools to make the process a bit easier. We recommend checking out:

  • alt文本工具- 来自的免费WordPress插件Food Blogger Pro’s WordPress Expert, Andrew Wilderthat allows you to see where you’re missing alt text on your images and where you can stand to optimize it.
  • Tasty Pins* - 此插件允许您轻松地为图像添加Pinterest描述。
  • 美味的链接*–– This is an auto-linking plugin that can help you add and optimize internal and external links, as well as add nofollow and sponsored tags to your links.
  • Ahrefs.或者Semrush.–– These tools can help you figure out which posts need optimized for search results.
  • Rich Results Test–– This is a free tool from Google that tells you a lot about your structured data and whether or not your posts are eligible for rich results.

*这些插件被创建并由我们的姐妹网站维护,WP美味

步骤2.查看您的分析

非常自我解释,但数据有很多信息;you just need to know where to look

你可以开始谷歌分析,我猜你已经拥有了那样。这是一个非常强大的工具,可以帮助您弄清楚您的内容如何执行,读者来自哪里,您的读者享受的内容是什么样的内容。

接下来,我们推荐探索谷歌搜索控制台。It helps you dive deep into the content on your site and shows you specific errors, helps you submit your sitemap to Google, and gives you insights into which keywords are bringing the most traffic to your site.

谷歌搜索控制台的屏幕截图
Confused by these two tools?

Some other非自由您可以退房的分析工具是:

  • Ahrefs.- 我们提到了上面的,但他们的网站审计真的有助于监控和改善您网站的健康状况。
  • Semrush.–– Another re-mention! SEMrush is a super powerful tool that helps you gather ideas, unlock keyword recommendations, and track your progress.
  • Ubersuggest.–– This freemium tool helps you understand your page ranking, see how your competitors are performing, and get content ideas through keyword research.
  • Moz Pro–– From the well-known SEO pros over at Moz, you can use this tool to track your rankings, audit your site, and find link opportunities.

到目前为止,您可能在博客上有很多帖子。betway必威登录也许它超过100.或超过500.或超过1000,如我们的网站,捏yum

这是很多帖子!有些东西告诉我你可以将博客上的相关内容添加到您的一些旧帖子中的链接betway必威登录

让我们说你在2015年出版了一块巧克力格兰诺拉麦片食谱。这是一个体面的表演者,但你自从发表以来七种其他格兰多拉食谱在您的网站上。

You can go back to thatchocolate granola postadd links to those related recipes(又名。您的七个格兰诺拉麦片食谱!)所以读者有一个natural next stepwhen they’re reading your content.

如果你这样做,你才刚刚添加了even powerful internal links到你的网站!

你也可以add links to related/relevant recipes in your recipe cards。So if you published a grain bowl a few years ago that uses a specific sauce recipe, which now has its own post on your site, you can link to that sauce post within your grain bowl recipe card.

Here’s an example from Pinch of Yum of what that could look like (this is for一个naan-wich食谱使用烘焙的沙拉三明治配方魔术绿色酱食谱,两者都有自己的帖子):

用指向几种成分的箭头划桨的yum nann-wich配方的屏幕截图

Step 4. Don’t over-optimize

我们刚刚谈到了您可以优化您的帖子的许多不同方式。但是有太多的好事

过度优化是危险的。关键字填料,链接垃圾邮件和其他策略曾经用于谷歌的好的一面将不再帮助您。而且,事实上,他们会伤害你

有疑问,为你写信读者这就是谷歌想要的东西!!它希望您的内容对您的读者提供有价值的,可共享和乐于助人。

Another important note:if a post is already performing really well, don’t touch it。除非它被错误地摆脱了错误和/或明显过时,否则您应该单独留下那些高性能的帖子,让他们继续成为他们所在的闪亮星星。⭐️

如果您需要帮助识别您的哪个帖子是这种“榨汁”过程的好竞争者,我们还有一项关于它的整体课程重新发布内容课程for必威游戏Fbetway必威登录ood Blogger Pro成员

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掌握。好多啊!但是这些只是你可以在博客上喝低悬挂水果的一些方式betway必威登录get the most value out of your content

真正稳定的SEO是“乘事博客”过程中的一个重要步骤,所以如果您想了解更多,我们建议您查看我们的betway必威登录SEO-focused episodes of The Food Blogger Pro Podcast,我们的一些关于食品Blogger Pro博客的SEO相关的文章必威游戏betway必威登录以及对话和课程在食品Blogger 必威游戏Pbetway必威登录ro社区内

现在我们好奇: Have you successfully juiced some of the low-hanging fruit on your blog? How did it go? What did you learn? Let us know in the comments!

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