Running Your Food Blog Like a Business

如果你是从零开始写博客的,betway必威登录you’re a CEO. Did you know that?

这是一件很明显的事情,但我们没有考虑太多,因为它…吓人?吓人的?官方的?所有这些?

但这是真的。你可能已经花了无数个小时,几天,周末,甚至几年的时间来DIY它,创建内容,拍摄食谱,搜索关键词,回复评论,在社交媒体上分享你的食谱。

And if you’re making money, working with sponsors, running ads, selling products, and/or joining affiliate programs,你的博客是betway必威登录生意。

所以让我问你:你是这样对待的吗?

To achieve serious blog growth (both in traffic and in income), you should be.

一张意大利面沙拉的照片和这篇博文的标题,“像生意一样经营你的美食博客”betway必威登录

如果你想把你的博客发展成一个成熟的赚钱生意,你的部betway必威登录分或全部收入都依赖它,有一些事情你应该从今天开始考虑,以便为将来的长期成功铺平道路:

1. Understand the basics of running a business (or hire someone to run it for you)

If you’ve built your blog from scratch, it can be quite the transition from “hobby blog” to “full-blown biz.”

企业需要向政府负责。他们需要交税,有开支,还需要有身份证号码。将有合同要审查,表格要填写,重要的决定要作出。

As your blog’s CEO, you should have a basic understanding of how businesses work in your country and what businesses need to do in order to be in “good standing” with the government.

If you don’t have a ton of experience running a business, it can feel a little intimidating. Okay, maybea lotintimidating.

但如果你的生意要发展,这是必要的一步。

There are three big business wins that you can tackle right now:

  1. Making sure that YOU are not your business–– This means that you should establish your blog as a business and如果出了问题,确保你个人不负责任。
  2. 弄清楚你的企业是如何纳税的––你的商业收入很可能不会扣缴税款,因此你需要以某种方式纳税。你可以在每年年底留出一部分收入用于缴税,也可以按季度缴税(更多关于你可以在这里找到一个专业博客管理你的钱betway必威登录)
  3. Understand what’s coming in and going out–– Have a system in-place for keeping track of your income and your expenses. It could be as simple as a spreadsheet (using something like Google Sheets or Microsoft Excel) or a little more robust with a tool like速记.

If you want to learn more about these topics, we have a whole course covering the business of bloggingbetway 客户端 . You can also peruse episodes of美食博客必威游戏专业播客betway必威登录,因为我们一直在谈论建立和发展在线业务。

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2. It’s okay to give up control to a team.

把业务的某些部分的控制权交给别人会让人感到非常害怕。但它也可以是自由的.

There are things you probably want to be doing that you just don’t have the time for. And there are most likely things that you’re currently doing that you don’t personally need to be doing.这是一个队友(或两个或更多)可以提供帮助的地方.

队友们也可以帮助你消除独自经营企业的压力,并且当你遇到困难的时候,他们会是一个非常棒的支持系统. I know about that first-hand;我们的美必威游戏食betway必威登录博客专业团队是小,但强大!

a screenshot of the Food Blogger Pro team

你可以雇佣员工或承包商,两者之间确实有重要的区别。

在美国雇员would receive benefits and a W-2 at the end of each year. A承包商年底时将获得1099英镑(如果他们一年的收入超过600美元)。

如果你在美国,想深入探讨这个话题,我们建议你去看看this resource on the IRS website这一集的食物博客专业播客必威游戏betway必威登录.

如果你不在美国,一定要在谷歌上搜索一下,看看你所在国家的员工和承包商有何不同。

我们都有员工承包商s working for Food Blogger Pro,一小撮百胜, and the other businesses we run.

3. CEOs decide when to invest back into their businesses

作为首席执行官,你需要决定如何以及何时投资你的企业。俗话说“要花钱才能赚钱”

The一小撮百胜team has invested in a lot of resources to help their business grow. In addition to investing in a team, an office, and gear like cameras and tripods, they’ve also invested inlearningso they can do what they do即使better.

例如,当林赛开始撮百胜,she wasn’t the skilled photographer you probably know her as now. In fact, here’s an example from one of the earliest recipe posts on Pinch of Yum:

意大利面

Because we eat with our eyes, and because she actually enjoyed the process of photographing food,Lindsay decided to invest in herself. She took photography courses, spent time experimenting and redoing, and learned what it took to take a truly beautiful photo.

Not only did her photography get better, leading to more traffic and sponsored opportunities…

一碗肉丸意大利面

……她能够写作和销售an ebook基于她所获得的知识并应用于食品摄影…

iPad上的美食摄影电子书封面

……她还可以指导其他想要提升自己的美食摄影游戏水平的美食博客betway必威登录betway 客户端 !

Food Blogger Pro photography courses gif

因为林赛决定投资她的摄影技能,她能够通过这项技能赚钱并发展她的博客。betway必威登录

所以扪心自问:你能投资哪些技能?你怎样才能通过投资这些技能而变得更好,进而帮助你的博客成长,在更多的读者面前,赚更多的钱?betway必威登录

——————–

Your role as your blog’s CEO means you have a lot of responsibilities. But if you tighten up the essentials, think about offloading some of your work to others, and figure out how you can invest in your business and in yourself,you can confidently step into and thrive in this role.

我们在评论里聊聊吧: What are some of the things that have made you feel more confident as CEO of your own blog?

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