欢迎来到Food Blogger Pro Podcast的第必威游戏3betway必威登录00集！本周在播客，我们正在庆祝我们的第300章集并谈论您在未来的播客剧集中所能期待的内容。
Last week on the podcast, Bjork chatted with Ben Holland about the process of product management and understanding your customers. To go back and listen to that episode,click here。
It’s a milestone episode today, and we’re celebrating by talking about our core values as a company and how they impact what we do each and every day.
感谢您收听Food Blogger Pro Podcast 必威游戏-betway必威登录 无论这是您的第一个情节还是您的300日。我们非常感谢我们的食品博客培训群落，必威游戏我betway必威登录们很激动，很荣幸能和你在一起！这是更多的剧集。
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Bjork Ostrom：嘿伙计们，这里的bjork。This is actually episode number 304. 99% of you, it’s not going to really be any different than the normal episode that you would listen to, but for the small percentage of you who are mega Food Blogger Pro followers, maybe you’re following us on YouTube, or maybe you’re seeing this on LinkedIn, who knows where this video is going to end up being. But that’s the key word, video.
Bjork Ostrom：和TinyBit公司美食博客Pro,必威游戏betway必威登录捏yum那WP美味那Nutrifox, Clariti. These companies that we are running are all under the umbrella of TinyBit. And as you know, we talk a lot about this idea of 1% Infinity, which is all about showing up and getting a tiny bit better every day forever. We stepped back, and we said, “How can we be doing that for the podcast? What are the ways that we can be getting a tiny bit better?” And the thing that we thought of that we kept coming back to was starting to include video.
Bjork Ostrom：You’ve heard me say on the podcast before, if you followed along for a long time now, you’ve heard me say things like, “Yeah, it’s kind of hard to explain on the podcast,” or, “It’s hard to explain without a visual.” Video allows us to have those things to make it easier to explain. So you’ll start to see video pop up a little bit more. And if you find yourself to be somebody who likes to watch something, to see people, and to also maybe see screen shares of concepts that are a little bit more difficult, or text overlays, we’re going to be taking the podcast and chunking that out into different segments, sharing that in different places. And it’s all about this idea of getting a tiny bit better every day forever.
Bjork Ostrom：And there’s two layers to how we view our mission and our value, really, at TinyBit and Food Blogger Pro, and I want to talk about each one of those. The first is actually 1% Infinity. So this idea of getting a tiny bit better everyday forever, but within that, we call these core values, within that core value of 1% Infinity, there’s actually two parts to it. And I wanted to read through this.
Bjork Ostrom：我们有关于我们对Tinybit进行跟随的每个核心值的这些陈述，我现在正在阅读您的Infinity 1％。它说：“作为一家公司，我们的目的是帮助人们每天都能永远更好地获得一点。这反映在我们两种方面的工作中。“在此处的第一个实际上与您有关，播客听众，“我们一直在思考我们如何创建的产品或服务如何帮助改善某人的生命或生意。我们对此播客的希望是它可以帮助您改善您的生活或您的业务。“这就是我们这样做的原因。
Bjork Ostrom：显然,这也是扎成美食博客,必威游戏betway必威登录the site, which is a business. It’s a way that we make money as business owners, but we consider it to be a double bottom line. The revenue that we create from Food Blogger Pro memberships allows us to do these things that have a broader reach that aren’t directly revenue-producing, like this podcast. And our hope is that from this that you improve your life or your business.
Bjork Ostrom：The second piece to that 1% Infinity core value is this, “Number two, we are constantly thinking about how we can train, support, empower, and improve the lives of our teammates.” So that’s thinking about us as a team. As TinyBit, how are we thinking about how we individually can get better and can get better as a team? And the rest of the core value statement says this, “We take time to listen, guide and encourage each other and seek ways to understand who our teammates are and what they want to be in the world.” And we hope that to be true for you too. As you follow along with this podcast, our hope is that you get the sense that we want to help you figure out how you can be who you want to be in the world and be better at that.
Bjork Ostrom：So that is TinyBit, it’s getting a tiny bit better everyday forever. The podcast is one of the ways that we do that. And we think that we can do a better job of doing that by starting to include video and syndicating that out into other places. There’s a couple other reasons, some strategy behind that.
Bjork Ostrom：But before I want to talk about the strategy with the including video, I want to talk about a few of the other core values, because I thought people might be interested in who we are, who TinyBit is, and how we view ourselves in terms of what we value. So the first one is 1% Infinity, getting a tiny bit better every day, forever. The second core value is, “Internally motivated and team-focused.” So this is all about who we are as a team and how we work. So, “We are artists, creators, craftspeople who take pride in the work we do. Individually, we seek to be better in order to do better. Better work means greater impact. And collectively, we know that our ability to make an impact is multiplied when working with other individuals who are equally motivated to be better and do better.”
Bjork Ostrom：四号核心价值是，“工作。”这是一个重要的。实际上，对于那些熟悉这本书的人来说，史蒂文的新闻界的艺术战争。他还有一本叫做工作的书，所有人都在展示和完成工作。这是我们的核心价值之一。所以我们相信，如果需要完成某些事情，我们会这样做。我们不高于需要发生的小型任务，以便向我们的使命和宗旨前进。At the same time, we’re smart about how we delegate outsource and strategically work with the team to allocate tasks to areas of expertise and, when appropriate, find ways to have someone else take on tasks and responsibilities in a way that allows us to work on our areas of unique ability.
Bjork Ostrom：So we’ve talked about this before on the podcast, this idea of, “Hey, the work that we do there, it’s a grind sometimes, and you have to do the work and you have to show up. Do things that you’re maybe not super excited about in order to move things forward.” But also, you should have some sense of, “These are the things I do. These are the things I don’t do.” We call that the delegate and elevate process. And it’s part of, we’ve talked about EOS before, which is the Entrepreneurial Operating System. It’s how we run TinyBit.
Bjork Ostrom：But one of the things you can do is this delegate and elevate process, where you are constantly looking at, “What are the things that I can delegate in order to elevate to my unique abilities?” And as an entrepreneur, it’s important for you to be thinking about that as well. And you can’t do that right away all the time. Sometimes you have to wait. Sometimes you have to do the grind, you have to do the work that you don’t enjoy. But as soon as you have the bandwidth, either financial or time, to start to think about, “How do I delegate some of this stuff?” I would encourage you to do that, because that’s going to allow you to elevate to your unique ability.
Bjork Ostrom：我们不断考虑Tinybit和Food Blogger Pro。必威游戏betway必威登录当我们需要做到而不是说“不是我的工作”时，我们如何推进并做出努力工作。那不是我们的。我们没有这个“不是我的工作”。我们是一个创业公司，有些东西我们必须这样做不是我们的工作，但我们不想永远做到这一点。我们不想陷入困境，我们可以委托并提升到下一个级别。
Bjork Ostrom：So those are our core values. But also there’s Food Blogger Pro. That’s for TinyBit, overseeing all of these different companies. What about Food Blogger Pro? If you rewind way back to the first episode ever of the Food Blogger Pro podcast, I talk about this idea of feeding the world. And that’s why we exist. That’s why Food Blogger Pro exists. We want to feed the world, not only in the sense of, “Hey, we want to help you, as creators in the food world, figure out how to create content that literally feeds people.” You’re helping people to put food on the table and understand how to do that and have success with it. But we also want to feed the world in the sense of delivering really solid information, this podcast, the courses that we do, the events, to be things that are feeding you informationally and that help you as an entrepreneur.
Bjork Ostrom：So those are the two ways that we look at Food Blogger Pro in terms of our mission and purpose, that are really important to how we think about the decisions we make, the content that we produce, and the reason behind it. So all of that to say, those are our core values. To zoom back up to that first one, the 1% Infinity, tiny bit better. We thought, “Hey, what better time than the 300th episode to switch things up a little bit to see how we can do things a little bit better?”
Bjork Ostrom：And from a content strategy, it works in a few different ways. Number one, it allows us to syndicate this content different places. So audio works really good for podcast format. That’s how 99% of you are going to be listening at least to this episode. But video is starting to become… Well, it has been for a really long time, but even within the podcast world is starting to become more prevalent. People are recording video. I’m using a new software right now called Squadcast. We’re testing it out. They recently introduced video as one of the things that they can do with their podcast recording software. And it’s because there’s a demand for it. So it allows us to take these conversations that we’re having to divide them up and to syndicate that, to put them into other places to have a broader reach.
Bjork Ostrom：所以你想到你创造的内容，你通常会在哪里考虑那个着陆？您是否可以将其融合的方式，或者您可以将其切断并将其传送到不同的地方，以达到更多人？无论是在推特上的视频......对于我们，它是Twitter或LinkedIn或YouTube，Facebook上的视频。我们可以提供此内容的所有这些不同的地方，因为它而获得更广泛的范围。这是一个重要的想法很重要。你怎么能这样做？将您的内容融合。它也允许我们弄清楚我们如何能够更好地变得更好，每天都会好转。该软件是一个例子。介绍一个新媒体作为记录的方式。 And overall, it just allows us to not stagnate.
Bjork Ostrom：So I wanted to just take a step back in this episode, number 300, to explain a little bit behind that. And if you start to see this pop up here and there across the web in whatever way that we are sharing it, you’ll have a little bit of context behind the why with that. And within that, also encourage you to think about what are the ways that you can have those incremental improvements to get a tiny bit better every day forever.
Bjork Ostrom：So that’s all. Thanks for tuning in. Thanks for listening if you’re listening. Thanks for watching if you watched. And thanks for following along. We will be back here next week.